Functional label-friendly starches
Today’s consumers expect their favorite products to feature simple and familiar ingredients. In fact 70% of EMEA consumers said: “It’s important for me to recognize the ingredients included in food.”*
That’s why we’re proud of our functional, label-friendly, SimPure® starches. These nature-derived solutions leverage the unique properties of corn and tapioca to address today’s most important texturizing challenges.
SimPure® starches provide product shelf-life and ease of processing in plant based alternatives to meat and dairy, sauces & dressings, ready meals, baked goods and more.
*Cargill’s IngredienTracker™ EMEA, 2024
Simpure® benefits
- Label-friendly: nature-derived, familiar, and simple ingredients
- Broad functionality: suitable for a wide range of consumer products, thanks to the broad portfolio suitable both for hot and cold processes
- Body & mouthfeel: enhances the flavor and texture of everyday products
Introducing SimPureĀ® Bright
Our latest solution for Bakery applications. Available in both a hot process cook-up starch variant and a cold instant starch option, these new solutions will enable you achieve the balance between label-friendliness and visual & textural appeal.
SimPure® in action!
Our applications teams are constantly testing SimPure® potential by creating delicious, on-trend prototypes.
Culinary
Features / Benefits
- Helps bringing body and mouthfeel in hot prepared sauces, dips and dressings
- Great cold storage stability for ready meals
- Smooth texture and neutral flavour profile
- Fast and instant viscosity development for cold prepared sauces & dressings
We recommend:
- SimPure® 994, SimPure® 999
Label-friendly culinary prototypes
- Video: Label-friendly lasagna
- Video: Label-friendly houmous
- Video: Label-friendly chunky tagine sauce
Dairy & Plant-based alternatives to dairy
Features / Benefits
- Tender gelling & good cold-storage stability ideal for spoonable desserts
- Smooth, non-gelling texture bringing body and mouthfeel in dairy desserts, drinks, yogurt
- Neutral flavor profile and great cold storage stability
- Easily pumpable texture, non gelling and a great cold-storage stability in fruit preps
We recommend:
- SimPure® 994, SimPure® 996, SimPure® 999
Label-friendly dairy prototypes
Meat & Plant-based alternatives to meat
Features / Benefits
- Firm bite & structure
- Low gelatinization temperature
- Yield improvement & purge control
We recommend:
- SimPure® 994, SimPure® 996
Fillings for Bakery
Features / Benefits
- Bake stable filling with good shelf life
- Very smooth texture
- For use in hot prepared neutral and fruit fillings
We recommend:
- SimPure® 994, SimPure® 996, SimPure® 999
Simple, yet powerful
By adding instant starches to the SimPure® portfolio, we now offer the full list of starches to our customers.
Learn more about what these “simple, yet powerful,” ingredients can do for your next product.

