TrendTracker for Food & Beverage

Simplify my life

TrendTracker for Food & Beverage

Simplify my life

Busy, on-the-go consumers are seeking ways to make daily life easier, reduce clutter, and find efficiencies.

56%

have ordered groceries online1

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Get insight into consumer choices to Simplify my life in this brief overview.

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Streamlining strategies

Ways consumers are making daily life easier

Ins & outs of eating

Ins & outs of eating

Consumers are looking for faster and easier ways to feed themselves and their families.
 

65x/year

how often the average American eats dinner from foodservice2

Technology backed

Technology backed

Increased trust in technology reveals efficiencies in food planning and prep.
 

30%

say they prefer to buy brands that offer a digital or online experience3

Explore more TrendTracker

Get to know the other trends shaping consumer behavior – and the products they buy.

Healthy for me

Taking a proactive, holistic approach to health.

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Conscious consumption

Strategies around economic value & values.

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Experience it

Nurturing the spirit as well as the body.

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Free webinar

Dig into the details

Ready to learn more about our findings around the Simplify my life trend? Check out our webinar, then take the next step with Cargill nutrition and formulation experts!

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Dig into the details

Cargill food & beverage solutions

Categories

Ready Meals

Cargill's ingredient portfolio and technical expertise help you deliver better cooking ingredients and delicious, time-saving ready meals people love.

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Ingredients

Edible Oils

Our extensive oils portfolio, deep level of consumer insight and decades of experience can help you produce high-quality food products that meet today’s consumer needs.

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Categories

Active Nutrition

Cargill offers innovative solutions and essential nutrients to support consumer demands for everyday nutrition, increased energy, rapid recovery, sustained performance and more.

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SOURCES:
1. Datassential, Supermarket Prepared, April 2024. 2. Circana. CREST dashboard insights. 12 months ending March 2024. 3. Innova. "Lifestyle & Attitudes Survey." 2023.