Adopting a holistic approach
Health-related habits we're seeing
Mindful eating
Evident in label scrutiny & ingredient avoidance
60%
actively avoiding ingredients2
Seeking goodness
Actively seeking out products & ingredients to support health goals
41%
interested in functional foods & beverages3
Plants & beyond
Leaning into plants for reasons related to health; curious about other food technology
45%
believe plant-based products are healthier4
Eating to live
Taking a proactive, personal approach to healthy aging
39%
seek a healthier lifestyle to age well5
Explore more TrendTracker
Get to know the other trends shaping consumer behavior – and the products they buy.
Conscious consumption
Strategies around economic value & values.
Experience it
Nurturing the spirit as well as the body.
Simplify my life
Looking for ways to make daily life easier.
Free webinar
Dig into the details
Ready to learn more about our findings around the Healthy for me trend? Check out this free webinar—then take the next step with Cargill nutrition and formulation experts!
Cargill food & beverage solutions
Categories
Specialized Nutrition
Our diverse Specialized Nutrition portfolio supports you in nurturing life at every stage, with tailored solutions that adapt to evolving consumer needs.
Expertise
Sugar Reduction
With one of the industry's most comprehensive ingredient portfolios, plus skilled R&D experts, we can help you meet your goals for sugar content and sensory experience.
Ingredients
Plant Protein
Using our plant-based proteins, we help our customers achieve the taste, mouthfeel, functionality and nutrition profiles consumers want.
SOURCES:
1. HealthFocus International. U.S. Trend Study, 2023. 2. Cargill IngredienTracker. 2024. 3. HealthFocus International. 2024 Global Trend Study – USA Report. 4. Ibid. 5. Innova Lifestyle & Attitudes Survey. 2023.