Cost-effective delights

Cut cost. Keep delight.

Tailored coating solutions to deliver cost efficiency, without compromise.

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Consumers love chocolate. But 76% of them also cite the cost-of-living crisis as a major concern that influences how they select food products.* 

In today’s cocoa landscape, it’s more important than ever to deliver indulgence at an accessible price – without compromising on the rich, sensorial experience chocolate lovers expect. That’s why, to complement our large portfolio of chocolate and help customers find the sweet spot between cost-effectiveness and consumer delight, Cargill now offers an impressively large menu of alternatives to chocolate.

The range features solutions for all the key applications for chocolate; including Chocolate Confectionery, Bakery, Ice Cream, Dairy Desserts, and Snacks & Cereals.

*Source: Cargill’s proprietary TrendTracker 2024 consumer research

 

Discover the "Cost-effective delights" range:

  • Chocolate with <5% CBE*: Achieve the full chocolate labeling and chocolate sensory experience – now with <5% CBE* – offering a smart balance between indulgence and cost optimization.
  • NEW CBE-based super coatings: Offer your end-consumers the sensorial experience they crave, while significantly reducing costs.
  • Standard coatings: Maximize your margin while providing your consumers a delightful sensory experience for everyday treats.
  • NEW Nextcoa Confectionery alternative to chocolate: Made with grape seeds and sunflower instead of cocoa, enjoy a product offering a deliciously satisfying experience, supported by a compelling planet-friendly story that resonates with today’s conscious consumers.

*CBE = Cocoa Butter Equivalent
 

The advantages

Cargill’s impressively large menu of solutions is designed to complement one another, each offering distinct advantages across key dimensions:

Sensory experience

All our solutions are crafted to deliver a delightful sensory experience. While each recipe offers a unique profile, some – like chocolate with <5% CBE – are indistinguishable from chocolate in taste and texture.

Labeling flexibility

We offer a broad spectrum of labeling options to help you meet your product positioning goals. From solutions that can be labeled simply as “chocolate” to innovative alternatives that support chocolate (powder) or cocoa claims, we provide the flexibility to align with your brand strategy.

Compatibility with cocoa butter

Our CBE-based super coatings, chocolate with <5% CBE, and some of our confectionery alternatives to chocolate are fully compatible with cocoa butter. This compatibility helps prevent common issues like softening, fat bloom, and graininess.

Tempering requirements 

While traditional chocolate requires tempering, several of our solutions – including standard coatings, ice cream-specific coatings, and some confectionery alternatives to chocolate – do not. This eliminates the need for tempering equipment and simplifies production.

Pricing

Each solution is priced according to its unique characteristics and benefits. Among them, our standard coatings stand out as the most cost-effective option in our portfolio, offering excellent value without compromising on quality.

Cost-effective delights - Cargill coatings


Expert videos on cost-effective delights

Sensory, the secret ingredient

80% of consumers repurchase a product because of its sensory appeal. That’s why we design the sensorial profile of your product just the way your consumers will love it using “cost-effective delights”! Discover expert tips based on our unique and deep knowledge.

R&D: Built to delight

The trend towards cost optimized recipes that are still indulgent is fueling the growing demand for alternatives to chocolate. That’s why Cargill has responded with “cost-effective delights” – an impressively large range of solutions at scale.

Pricing & formats with purpose

Prices for cocoa & chocolate have been highly volatile recently. That’s why we’ve responded with our “cost-effective delights” range of alternatives to chocolate. Cost savings of more than 50% are achievable using these solutions.

Appealing labeling

We know that the word “chocolate” has a strong positive impact on the purchase intent of consumers. But how can you reformulate away some of this expensive ingredient without compromising on the labeling? Our “cost-effective delights” range is the answer!

Operations in motion

Our Deventer plant in the Netherlands is devoted exclusively to the production of coatings and fillings. As part of our journey to better serve your growing needs for specialty coatings & fillings for years to come, we recently doubled our capacity here.

Marketing that matters

In the current cocoa dynamics – where cocoa prices recently reached historic highs – offering consumers indulgence at an acceptable price without compromise on the sensorial experience is essential. That's where our "Cost-effective delights" range comes in.


Your coatings co-creation partner

Cargill's Deventer coatings & fillings plant (The Netherlands) Cargill’s strength is built on over 80 years of experience in coatings & fillings and 45 years in chocolate. Today, we’re the only large-scale producer of coatings & fillings to combine global fat, sweeteners, and cocoa expertise. This enables us to offer more than 400 recipes for our customers.

Cargill recently added 60% capacity to our Deventer coatings & fillings plant. The upgraded facility features a segregated line for compounds without nuts, separate from a line for products containing hazelnut.

Our customers rely on this knowhow to help in their new product development and ensure that existing product enhancements come to life.

Additionally, they can work with our technicians on everything from recipe development to on-site support at your plant, as well as an expert sensory panel at our House of Chocolate® facility in Mouscron (Belgium).

Penelope Alexandre, FSQR Regulatory Affairs Leader – EMEA Cocoa, Chocolate and Gourmet


“The launch of Cargill’s broad ‘cost-effective delights’ toolbox means that we now offer all kinds of different pricing options for you, our customer. Thanks to our unique process, it’s now possible to make a “chocolate” claim when using some of our compounds in full compliance with EU labeling legislation.”

 

Penelope Alexandre, FSQR Regulatory Affairs Leader – EMEA Cocoa, Chocolate and Gourmet

 

Cost-effective delights - Cargill coatings

Delivering on sensory appeal

80% of consumers repurchase a product because of its sensory appeal (smell, flavor, texture).** Guaranteeing repurchase demands a delightful consumer experience. That’s why we design the sensorial profile of your product just the way your consumers will want and love it!

We have conducted extensive sensory research on alternatives to chocolate to uncover the secrets behind flavor, texture, and overall enjoyment.

**Cargill™ HEARTBEAT: *1,160 consumers from Dairy Alt, Meat Alt from ~ 11,500 consumers (Categories – chocolate confectionery, bakery, ice cream, dairy alt, meat alt).

Let’s find the sweet spot together!

It’s still possible to delight your consumers while protecting your margin with Cargill’s tailored coatings solutions.

As the only large-scale player with specialty fats, chocolate, cocoa powder and coatings & fillings under one roof, combined with strong sensory and consumer science knowledge and openness to customization, Cargill is best placed to craft winning recipes. For instance, our Gerkens® cocoa powders offer endless possibilities – from adding color intensity to distinctive signature tastes.

Don’t miss out on the opportunity to delight your consumers while protecting your margins. Reach out to our experts now for a coatings call. Let’s find the sweet spot together with cost-effective delights!

Schedule a coatings consultancy call


Expert articles on cost-effective delights

Cocoa prices are volatile – here’s how to stay ahead

Cocoa prices are unpredictable – but your product margins don’t have to be. Reformulate smartly, save significantly, and keep delight. Anne Hoenig, Product Line Manager Chocolate explains how to get there.

Your solution to achieve appealing labeling

Does switching from chocolate to a compound containing chocolate mean giving up the ability to use a chocolate label and designation name? Not necessarily. That’s where “Cost-effective delights” options, comes into play.

Crafting cost-effective recipes through sensory precision

Sensory appeal drives repeat purchases – and we know how to design it. Discover how our data-driven approach to sensory formulation helps you delight your consumers and reduce your formulation costs.

Cargill Deventer: Inside the facility powering cost-effective innovation

At our Deventer site, we’re scaling up to meet your needs including our Nextcoa™ innovation. Winnie Schouten, Plant Manager explains how our dedicated coatings facility helps you cut costs and keep delight.