Sugar Reduction White Paper
Insights Report
Digging into Sweetness
The vast majority of consumers are trying to limit or avoid sugar. But what are their motives? Which sweeteners get the green light? And how can your products shine with less sugar? We have answers.
Actionable insights guide strategy
Consumer Trend
“I try to limit or avoid sugars”
Ingredients
Looking at labels
As more consumers reduce their sugar intake, ingredient scrutiny is increasing, and regulatory bodies are introducing new guidelines.
Take a holistic approach to sugar reduction
Reducing sugar is rarely simple. But Cargill's experience and holistic approach can help ease the process. Our report provides key insights, considerations and strategies, including:
5 key reasons consumers report avoiding added sugars
5 products seeing double-digit growth with particular sweeteners
Evaluating how low to set sugar reduction targets
Building back functionality without sugar